Wednesday, May 25, 2011

Corporate Social Responsibility

 " Success is not a Long jump nor a
High jump ,its a Marathon of Steps"
                               A news reporter asked Ratan Tata as to
why Tatas are not making as much money as Reliance. He was said to
have replied, "We are industrialists. They are businessmen.

                                What TATA did to 26/11 Mumbai victims?
                               Pl. do not delete. A must read Topic
for all Indians
                               LET THE WOR LD KNOW WHAT IS
                               "CORPORATE SOCIAL RESPONSIBILITY"?

                               THE NEWS WE DO NOT KNOW! The Tata Gesture
                               1. All category of employees including
those who had completed even 1 day as casuals were treated on duty
during the time the hotel was closed.
                               2. Relief and assistance to all those
who were injured and killed
                               3. The relief and assistance was
extended to all those who died at the railway station, surroundings
including the "Pav- Bha ji" vendor and the pan shop owners.
                               4. During the time the hotel was
closed, the salaries were sent by money order.
                               5. A psychiatric cell was established
in collaboration with Tata Institute of Social Sciences to counsel
those who needed such help.
                               6. The thoughts and anxieties going on
people's mind was constantly tracked and where needed psychological
help provided.
                               7. Employee outreach centers were
opened where all help, food, water, sanitation, first aid and
counseling was provided. 1600 employees were covered by this facility.
                               8. Every employee was assigned to one
mentor and it was that person's responsibility to act as a "single
window" clearance for any help that the person required.
                               9. Ratan Tata personally visited the
families of all the 80 employees who in some manner – either through
injury or getting killed – were affected.
                               10. The dependents of the employees
were flown from outside Mumbai to Mumbai and taken care off in terms
of ensuring mental assurance and peace. They were all accommodated in
Hotel President for 3 weeks.
                               11. Ratan Tata himself asked the
families and dependents – as to what they wanted him to do.
                               12. In a record time of 20 days, a new
trust was created by the Tatas for the purpose of relief of employees.
                               13. What is unique is that even the
other people, the railway employees, the police staff, the pedestrians
who had nothing to do with Tatas were covered by compensation. Each
one of them was provided subsistence allowance of Rs. 10K per month
for all these people for 6 months.
                               14. A 4 year old granddaughter of a
vendor got 4 bullets in her and only one was removed in the Government
hospital. She was taken to Bombay hospital and several lacs were spent
by the Tatas on her to fully recover her.
                               15. New hand carts were provided to
several vendors who lost their carts.
                               16. Tata will take responsibility of
life education of 46 children of the victims of the terror.
                               17. This was the most trying period in
the life of the organization. Senior managers including Ratan Tata
were visiting funeral to funeral over the 3 days that were most
horrible.
                               18. The settlement for every deceased
member ranged from Rs. 36 to 85 lacs [One lakh rupees translates to
approx 2200 US $ ] in addition to the following benefits:
                               a. Full last salary for life for the
family and dependents;
                               b. Complete responsibility of
education of children and dependents – anywhere in the world.
                               c. Full Medical facility for the whole
family and dependents for rest of their life.
                               d. All loans and advances were waived
off – irrespective of the amount.
                               e. Counselor for life for each person
                               B. Epilogue
                               How was such passion created among the
employees? How and why did they behave the way they did?
                               The organization is clear that it is
not something that someone can take credit for. It is not some
training and development that created such behavior. If someone
suggests that – everyone laughs
                               It has to do with the DNA of the
organization, with the way Tata culture exists and above all with the
situation that prevailed that time. The organization has always been
telling that customers and guests are #1 priority
                               The hotel business was started by
Jamshedji Tata when he was insulted in one of the British hotels and
not allowed to stay there.
                               He created several institutions which
later became icons of progress, culture and modernity. IISc is one
such institute. He was told by the rulers that time that he can
acquire land for IISc to the extent he could fence the same. He could
afford fencing only 400 acres.
                               When the HR function hesitatingly made
a very rich proposal to Ratan – he said – do you think we are doing
enough?
                               The whole approach was that the
organization would spend several hundred crore in re-building the
property – why not spend equally on the employees who gave their life?
                               This is NOT COVERED BY Any NEWS CHANNELS
                               Like JOKERS RUNNING AAJTAK, ZEE NEWS ,
IBN These People Busy SHOWING DOGS CATS and cricketers
                               Forward to all people who you know to
show what Ratan Tata DID for his Employees and other Indians.
                               PASS ON TO YOUR FRIENDS! LET THE WOR
LD KNOW WHAT IS "CORPORATE SOCIAL RESPONSIBILITY"?


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